Ace the CIW Pro Exam 2025 – Go Web Warrior and Take Charge!

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What does a content delivery network (CDN) primarily improve?

Website design aesthetics

Search engine ranking

Website performance by distributing content across multiple servers

A content delivery network (CDN) primarily improves website performance by distributing content across multiple servers. This technology works by caching content in various geographical locations, allowing users to access that content from the server that is geographically closest to them. This reduces latency and load times, as it minimizes the distance that data must travel.

When a user requests content, such as images, videos, or web pages, the CDN delivers that content from the closest server, resulting in faster load times and improved overall user experience. This effectiveness in performance is especially crucial for websites with a global audience, as it ensures consistent availability and speed regardless of the user's location.

While website design aesthetics can enhance visual appeal and while search engine ranking factors in various aspects of web structure and content quality, they do not directly correlate to the primary function of a CDN. Similarly, user engagement can be influenced by various factors, but the foundational role of a CDN is centered on optimizing delivery speed and reliability rather than engagement strategies.

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User engagement through content

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