Ace the CIW Pro Exam 2025 – Go Web Warrior and Take Charge!

E-commerce primarily involves buying and selling goods or services online, which aligns with the core activities that define electronic commerce. This form of commerce leverages the internet to facilitate transactions, allowing consumers to purchase products, subscribe to services, or interact with businesses in a virtual environment. The essence of e-commerce encompasses a wide range of activities, such as online retail, electronic payment systems, and digital marketing, all designed to enable and streamline purchasing behavior over the internet.

Other options relate to different areas: managing public relations campaigns focuses on communication strategies rather than sales transactions; developing multimedia content is more about creating visual and interactive materials for websites; and conducting market research for physical stores addresses consumer insights but does not engage in the online buying and selling dynamic that characterizes e-commerce.