Ace the CIW Pro Exam 2025 – Go Web Warrior and Take Charge!

Question: 1 / 400

What is the purpose of a 'call to action' (CTA) in web design?

To provide information about the website's history

To prompt users to take an action

A 'call to action' (CTA) plays a crucial role in web design by prompting users to engage in a specific action that is beneficial for both the user and the website owner. This action could range from signing up for a newsletter, making a purchase, downloading a resource, or any other activity that leads to user interaction. The effectiveness of a CTA depends on its design, clarity, and placement on the webpage, as it must capture the user's attention and encourage them to take the desired step.

In the context of web design, a well-crafted CTA can significantly improve conversion rates, guiding users through the customer journey and influencing their decisions. By providing clear instructions and a sense of urgency or value, CTAs convert casual visitors into active participants on the site, enhancing overall engagement and effectiveness of the web page.

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To improve the website's loading speed

To enhance website graphics

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